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Having a registered trademark provides businesses with increased visibility and credibility while offering them valuable legal protection against potential infringement issues down the line. So if you own a business—or are thinking about starting one—it's worth considering investing in registration for added peace of mind and value for years to come!
Protect Your Assets
Protect Your Business with Trademark Registration
A trademark is an important asset for any business. It distinguishes your product or service from your competitors, provides legal protection against infringement, and creates an instant association with your company's name and brand. If you're wondering why you should trademark your business name, read on to learn more about the advantages of registering a trademark
Why Register a Trademark?
First and foremost, registering a trademark will provide you with legal protection against infringement. This means that if someone else attempts to use your business name without permission, you have the right to take legal action. Without registering your trademark, it can be difficult to prove that someone has infringed on your rights as the owner of that name or logo.
Enhanced Brand Value
Additionally, registering a trademark at the federal level offers enhanced protection for businesses operating in multiple states or across countries. Having a registered trademark also helps enhance the value of your brand. A well-known or recognized brand carries unique value in terms of customer loyalty and recognition in today's competitive market. Having a registered trademark can help differentiate yourself from other businesses in terms of branding and advertising efforts.
It also serves as an important asset when it comes to selling or transferring ownership of your business down the line.
Owning a registered trademark gives you exclusive control over who uses it and how they use it—even down to what typeface is used in logo design! Having this control allows you to ensure that any use of the mark adheres to company standards and guidelines and accurately reflects the quality associated with your business name. Plus, having this control will prevent others from attempting to capitalize on the reputation associated with your brand by creating knockoff products or services using similar designs or logos.
Beal & Hebert in the Press
More About Don
Donald Knecht, Jr, graduated from the University of Southwestern Louisiana in 1990. In 2000, Don earned his Juris Doctorate from Loyola University New Orleans School of Law, where he graduated cum laude. Don served as the managing editor of Loyola Law Review. Don won Faculty Awards for the highest grade in Advanced Legal Writing, Civil Law of Persons, Sales, and Leases, & Trademark, Tradename & Unfair Trade Practices. He was named the 2000 Professor William L. Crowe, Sr., Scholar.
Don served in the Lafayette Police Department as a patrol officer and a detective for six years. As a law enforcement officer, Don conducted homicide, rape, armed robbery, burglary, theft, and forgery investigations. Don served as an administrative law adjudicator for the Better Business Bureau, where he presided over hearings and rendered decisions in cases involving disputes under the Louisiana Automobile Lemon Law. As a private attorney, Don has focused his law practice on commercial litigation, ERISA, business litigation, intellectual property law, construction law, personal injury, evictions, and legal ethics. Since 2015, Don has served as an Assistant District Attorney for the 15th Judicial District where he has prosecuted traffic violations and felonies.
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